PPC is an acronym
for Pay Per Click
Pay per click works by posting an advert on a
website/directory/search engine etc... this ad
only costs when a potential customers clicks on
your ad and reaches your site..
This is a very good way of advertising as you
can set a monthly budget and know how many visitors
will reach your site through this advertising.
At 0103media we manage PPC campaigns for our clients
on a daily basis.
We recommend all clients to take up PPC even
with budgets of £30 per month… Why do we recommend PPC ?
PPC gives you instant access to your chosen keywords…
SEO is a lengthy process taking on normal a minimum
of 3 months to start seeing true competitive results.
Established websites (over 2 years old) can take
less time therefore we suggest instant results
May networks like google yahoo espotting AltaVista
ask use both natural results and advertisements
You basically set the price and we will control
your keywords, which means consumers delivered
to your site have a higher chance of converting
Espotting quote “‘This has been an
enormous success for Interflora, generating great
conversions to order. It is leaps and bounds ahead
of anything else we've ever done.’
Many PPC services use a who bids most to determine
rank on a page.. Google’s adwords PPC basically
monitors your ads telling them how worthy the
ad is… these adverts work by calculating
the number of impressions (that’s the number
of times the advert is shown) vs the clicks…
resulting in what called a CTR (click through
rate). Google rewards higher CTR with a higher
position on the page. The bidding is also a factor
with adwords PPC. Highest bid doesn't always mean
you are number 1… If you have a low CTR
google will remove your advert due to its low
value and that it can be replaced by a higher
Google Adwords Espotting Yahoo AltaVista plus
many others use the bid rank scale… You
bid 4p per click and no one bids higher then your
be no1… simple as that.…
Different networks help promote completely different
website themes. A PPC called Kanoodle is very financed
based other are art based… Espotting is UK
We always ask our clients to supply a list of
what keywords the site needs to target…
This list then is often added to PPC with small
budget of 50p to £3 per day… after
a few days Depending on the keywords we at 0103media
can analyse the click through reports. Many clients
already have PPC running to promote their site
this again allows us to target similar keywords
in the natural results. From these reports we
can establish which terms in the natural results
will be most productive.
A typical example of what happens.
One client of ours was paying around £30.00
per day for a PPC keyword, It took 0103media just
4 months to reach no3 in the natural results thus
allowing us to readdress PPC keywords and move
the budget to new areas thus improving the RIO.
This ad returned 600 clicks per day @ £30.00
now its this said site is listed in the natural
results we reach up to 750 clicks per day costing
around only £10 PPC(only 1/3 of these visits
are now PPC).
Has your websites got what it takes:
Contact Now for a free quote.